OVERVIEW
In the heart of the sun-soaked, skateboard-loving state of California, a brand has emerged that not only sells quality skate merchandise but also champions the spirit of skateboarding through its captivating videos and media content. Boardgarden, a Californian skate brand, has rapidly become a household name among skateboard enthusiasts and a symbol of passion, creativity, and authenticity in the skateboarding community.
APPROACH
Boardgarden's aesthetics were carefully crafted to be timeless and appealing to all generations of skateboarders. The brand needed to be relatable to those who grew up with skateboarding, as well as to new, young skaters just starting their journey. The logo and design language of Boardgarden were chosen to evoke a sense of So-Cal nostalgia while remaining fresh and modern.
